The award winning, creative brand agency, freestate from London was asked by Sony,
for designing the largest booth at the world's largest electronic fair, from 2008 to 2011.
This included developing a new brand experience, the launch of the Sony brand message
"make.believe", communicating Sony's total 3D proposition as well as showcasing the interaction
of Sony´s content and products.In 2008
Michael Kuehbandner was engaged as Lighting Designer by freestate to support the ideas and concepts of Creative Director Adam Scott, with lighting designs for the theatrical parts of the shows as well as for the product lighting. Working so closely together with the design team, alowed the development of custom tailored solutions and sometimes groundbreaking new ideas.
In 2010, freestate and Michael Kuehbandner were awarded with a Cannes Lion for this work.