BMW Press Conference at EICMA Milano 2019

As part of BMW Motorrad's new designed corporate identity, the exhibition stand at this year's EICMA from 5 to 10 November 2019 was be more exciting than ever. "Make Life A Ride" - the motto of BMW Motorrad, which understands motorcycling as an attitude to life and a unique, connecting experience, could be experienced in a variety of facets. More than ever before, the exhibition stand was a vibrant meeting place and a lively forum about the topic of BMW Motorrad.Four exciting world premieres as well as further product highlights were shown in the press conference. Several afternoon sessions took place to give the journalists the opportunity to dive deeper into several topics.

Michael Kuehbandner was responsible for the creative lighting design as well as programming and operating on site.