The ID-Club is a high profile incentive event for the VIP clients and the sales agents of the luxury watch brand “Breitling”. It takes place during the worldwide biggest trade show for watches and jewelry “Baselworld”. The “ID-Club Secret Society” is known for its exceptional and extraordinary concepts and event design which leads to an epic evening. It usually takes place in odd and edgy places like old industrial halls or even deep inside a cargo ship. Every year there is a new and special theme and storyline which frames the Show with numerous details and side stories in the two different main areas "Dinner" and "Club". Michael Kuehbandner did the lighting design as well as the direction on site for the various areas on behalf of Neumann & Müller for the exclusive event agency "The Key".