Samsung at IFA 2016

They are so tiny and yet one of the biggest TV topics of the IFA 2016: Quantum Dots. These nanocrystals - each of them up to 10,000 times narrower than a hair - are the basis for TV displays that point the way to the future. An art installation made of hundreds of colored glass discs and two display arrays was installed to promote the new Samsung Quantum Dot TV Line. Michael Kuehbandner was asked by POOLgroup to orchestrate a timecoded lighting show which illuminates the installation according to the videocontent shown on the built in displays.