More than 2,600 participants joined the European Hyundai Dealer Convention 2017, hosted in Madrid from 13th to 15th February. Under the title ‘Next Level: Our Journey To 2021', the company announced its five-year vision and future strategy to all its European dealer partners. It was the biggest such event ever hosted by Hyundai Motor, and the first time the entire European retail network joined together. The 48-hour event programme was presented in two halls of the IFEMA exhibition centre in Madrid covering 24,000 m2. Michael Kuehbandner was commissioned by Henning Schletter to programm and operate the lighting for the evening event which featured several showacts alongside the course of the dinner.