Founded in 1877, Océ is a global leader in digital imaging, industrial printing and collaborative business services. Océ’s mission is to accelerate new digital print technologies and transform them into local printing products and services for blue-chip multinationals around the globe and creative studios around the corner. In Océ’s Customer Experience Center Poing the new ProStream was showcased exclusively to a selected group of customers and staff members. Michael Kuehbandner was commissioned by PRG for the lighting design and programming of the reveal show as well as of three experience zones which the visitors had to pass through on their way to the presentation hall. These three rooms should symbolize the most important characteristics of the new machine.