MIELE at IFA Berlin 2017

The Miele stand was again one of the highlights at the IFA 2017. »Explore the origin of extraordinary« presented Miele's innovative innovations in a dynamic mix of a cooking demonstration, dense choreographies, video interaction and expert discussions. The spectacular program framed the stunning creations of celebrity chefs Cornelia Poletto and Johann Lafer and thrilled the visitors in 36 shows over six intense days.

Michael Kuehbandner was entrusted with the programming and also operating of the product show during the six day run.