BMW at Geneva International Motor Show 2020

Actually, this should be the beginning of a long term cooperation to work on all A-trade fairs worldwide for the automobile manufacturer BMW, but it became the first cancellation of a major trade fair event due to the corona pandemic. One day before the fair opened, it was canceled by a decision of the Canton of Geneva and we had to leave the country.

This was the day the world turned upside down.

Michael Kuehbandner was tasked for the programming and the operation of the show.